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Market Advisory

Agree the Market Advisory Brief Before the Research

A useful market and strategy engagement states how the analysis will be done, and what the business will receive, before the work starts.

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Name the question

Owners use this work to understand their position, assess an opportunity, and choose a clearer direction. The brief should say which of those questions the engagement is answering.

Agree the evidence

Research methods and deliverables should be agreed clearly, including whether the analysis uses published data, client records or primary research.

  • SWOT analysis and business assessment.
  • Market, industry and competitor research.
  • Customer, product and service performance.
  • Recommendations aligned to the business goals.